When it comes time to list your house with a realtor, size matters. I'm not talking about the size of your house, or your bathroom or kitchen, although these things matter too. What I'm referring to is the size of the company you list with. Can a Realtor with a small company do as well as one with a big company?? No. They usually can't. Larger companies did not become large (and stay large) by accident. And if they have stayed large for long, then they are probably stronger than ever.
LARGE COMPANIES
Larger companies usually are well-established and robust. Reece and Nichols of Kansas City is the perfect example.
http://db.reeceandnichols.com/
Reece and Nichols is extremely well-established in KC. They have been in existence for as long as most people can remember (although not always by the same name) and they dominate the market throughout the KC metropolitan area. They offer superior services to their sellers, buyers, and agents. Their website has been called the real estate search engine of Kansas City. They have systems in place to identify the potential buyers (and their agents) for a listing. They alert their own agents and clients of new homes coming on the market before they are actually input into the MLS so buyers working with Reece and Nichols agents get to see many homes before other buyers. They have marketing systems in place to ensure that their listings get maximum exposure. They provide ample training to their agents. They provide support in the form of forms, checklists, administrative assistance, color printers, signs, pointer signs, etc., etc. Like many large companies, Reece and Nichols has a well-established, strategic platform for selling real estate.
SMALL COMPANIES
Smaller companies can't compete. All other things being equal, an agent at a larger company has so many advantages over a smaller company agent that the agent at the large company can sell homes faster and for the most money. Of course, all other things usually aren't equal. Some agents take advantage of every resource they are provided and work smart and market effectively, other agents don't. But, typically, a good agent that utilizes all tools available to him will do sell better at a large company.
SIZE MATTERS
Sellers, go with an agent from a big company. Interview them. Make sure he/she will maximize the exposure your house gets on the market. Make sure your agent has AND uses all the tools available to him her to sell your house.
Do you disagree or agree? Do you dislike or like us? Let us know! Leave a comment.
Daniel and Laura Bennison
Bennison Team Realtors
Neighborhood Experts in Prairie Village and Overland Park
http://www.db.reeceandnichols.com
http://www.lifeinoverlandpark.com
I completely disagree. I think when there are 68 agents working under one broker, they are not going to get the same kind of help, support and quality control as a smaller company. I think when things get too big, they become too complicated and quality is lost.
Like your head-line.
However, as an independent Broker with 1 office (80 agents) I remind my agents and my sellers that we're only in competition with the "local" franchise office.
Franchises don't typically share their listings with the other offices. It's not really 550 agents against 80.
Like your head-line.
However, as an independent Broker with 1 office (80 agents) I remind my agents and my sellers that we're only in competition with the "local" franchise office.
Franchises don't typically share their listings with the other offices. It's not really 550 agents against 80.